“The continuous application of an integrated preventive environmental strategy applied to processes, products, and services to increase overall efficiency and reduce risks to humans and the environment.”

For production processes,
cleaner production includes conserving raw materials and energy, eliminating toxic raw materials and reducing the quantity and toxicity of all emissions and wastes before they leave a process.
For products,
the strategy focuses on reducing impacts along the entire life cycle of the product, from raw material extraction to the ultimate disposal of the product.
For services,
it incorporates environmental concerns in designing and delivering services.

Cleaner production requires changing attitudes, responsible environmental management and evaluating technology options. (United Nations Environment Programme)

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