Workshop ‘Communicating Product Sustainability’

Colombo, 13th June 2018 8.30 am to 12.30 pm at Renuka City Hotel, Colombo 03.

Background

In a time when global human consumption exceeds the planet’s annual production ca-pacity, it is urgent to promote the transformation towards sustainable and resilient so-cieties. Sustainable goods and services are a growing business opportunity and signifi-cant good efforts are already underway in this area. Yet, a key challenge is the lack of international guidance and agreement on how to convey efficient and credible sustainability product information to consumers.

TTo strengthen good practices and build international understanding and consensus in this field, UN Environment and the International Trade Centre (ITC) recently launched the Guidelines for Providing Product Sustainability Information. After two years of research and collaboration, with inputs from over 125 organizations, the Guidelines aim to benefit both the consumer and the producer by outlining how companies can provide quality information to empower sustainable consumption decisions, and also serving as a reference for governments, standard and labelling bodies and NGOs. They build on existing efforts in this area, including national marketing claims guidance and regional initiatives such as the European Product Environmental Footprint.

Accordingly, UN Environment has organized a workshop on ‘Communicating Product Sustainability’ in Sri Lanka in collaboration with National cleaner Production Centre. This workshop forms part of the global road testing of the Guidelines, to ensure their applicability and usefulness on the ground. The workshop will be conducted by Ms. Beatriz Matins from UN environment and Prof. Ajith de Alwis from University of Moratuwa. It will be held on 13th June 2018 at Renuka City Hotel, Colombo 3 from 8.30 a.m. to 12.30 p.m.

Workshop objectives

TThe objective of the workshop is to present the Guidelines’ principles and enable com-panies to analyze and improve the way they communicate their products sustainability performance.

Participants will:

Learn about this UN-backed initiative aiming to drive consumer information world-wide,

Build capacity on how to apply the 10 principles for product sustainability claims,

Network with peers and exchanged experiences,

Benefit from support to improve the way they communicate and to collaboratively car-ry on with their journey towards sustainability leadership.

Target Audience:

The Guidelines are written for the private sector, marketing and advertising professionals, labelling organizations, governments, trade unions and civil society.

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